Loading ...A few events have got me thinking about the direction of the Web over the next twenty years or so. The first was a conversation I had with Matthew Buckland about whether Facebook, or something like it, would become a type of operating system in the future, and the second was Google’s announcement of OpenSocial - Mark Andreesen has a great post about it and how Ning and other social networks will use it.
Being away from the office I had what seemed like a moment of clarity that I am going to try translate into some predictive anthropology here. I think that there will be another three distinct phases to the trajectory of the Web between now and 2030, to which I have given those irritating version numbers just for the sake of consistency.
Web 1.0
We all know about this, it was the Web of Documents , a massive global network of human–readable but unstructured data accessible through the browser.
Web 2.0
This phase, as far as I am concerned, is a transitional phase marked by the beginning of the Web of Applications but buoyed by premature hype in anticipation of something not yet realised — a Web of functional applications. The reason I say premature is simply a recognition of the one critical and missing element, a medium through which to “surf” applications on a meta level. This is why the discussion about Facebook as an operating system is relevant.
Web 3.0
Though some, including me, have predicted this will be the Semantic Web, it will turn out to be the period in which we see the rise of application aggregators - Facebook, OpenSocial and other applications that don’t exist yet that will act as application indexes and repositories. During this phase elements of the Semantic Web will begin to go mainstream and the latter quarter will be suffused with talk of the coming phase — the Web of Information.
Web 4.0
This phase will be the Semantic Web proper, where the underlying building blocks of the Web will shift from largely privately held data and proprietary semantic relations to publicly held data and public semantic relations. Aggregation agents will act as proxies for users but the conversion of this information to knowledge will still largely be the responsibility of the user. As an example, browsers and applications will be able to discern the meaning of individual units of information but not process them collectively within context.
Web 5.0
In this phase applications will use algorithmic intelligence as their building blocks and do the conversion from information to knowledge before presentation to the user. These applications will be able to string complex units of information together and relate them to the user’s context. This is the dream of automatic vacation bookings where everything happens as if by magic based on the psychographic profile of the user.
As I mentioned, each phase will end significantly after the hype begins for the phase to follow. This is closely tied to the culture of “always moving west” and technological progress imbued within Silicon Valley culture and modernism as a social descriptor. As post–modernism takes hold, this hype will become less and less meaningful despite the reality of seismic shifts in the technological/cultural firmament. The cultural impact of these changes is impossible to predict but I suspect we will be living in a very different society to the one we live in today, in terms of its deeper underpinnings, even though things may seem fairly similar on the surface.
This post was originally published in on vincentmaher.com
- None
Err… ok
This semantic web thing is really confusing, I have read half a dozen articles about it and either never got it, or could not get the fuss.
But there’s another way to look at it.
The web is an interactive medium and everything is gravating towards those little ‘machines’ with so much intelligence and creativity. The ones we call humans. Afterall, they’re real fun and the most complex things we can interact with.
So called web 1.0 was a ‘web of documents’ as you say. But the killer apps, were actually user generated as well. Email, IM and search. All applications that revolved around interacting with people and content by people.
Search as well? Yes, the latter only came into its own when Google introduced PageRank, which worked on the principle that links are a massive popularity contest via links acting as votes. It depended on people’s preferences.
Web 2.0 has really only been an acceleration of this trend. We are becoming more central to the web.
Blogs are such a good example of this and I think just at the beginning of their development.
That is why facebook worked. The friendfeed was pure genius. (Facebook apps are by and large a fadish).
Everybody is famous for at least 15 people. And facebook really now allows you to interact with them and vice versa. If you have a 1000 friends, your not a friend, your a star, your broadcasting (and your probably using MySpace).
But facebook is not open enough and has not grabbed the most valuable part of the value chain I think. Google is attempting that now with Google Friend Connect. Far more powerful than Open Social in my opinion. But I don’t think that will be ‘it’ either.
Other interesting developments are things like BuddyPress. Watch blogs become more powerful and usurping or using many of the functions of things like facebook and perhaps becoming the central repository of ‘us’.
But past 2010 I cant much see, except more power to us.
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