A new Twitter-based advertising service called Magpie was recently launched, giving Twitter users the opportunity to earn money in return for allowing adverts to be posted in their Twitter stream between updates.
So if someone you follow has sign...
The battle between Development agencies and Search Engine Marketing (SEM) agencies is almost as widely discussed as the Search Wars (battles between MSN, Google and Yahoo for web dominance).
In South Africa, as the importance of search engine mark...
A quick reminder, we’re asking questions and trying to answer them in a way that will get people to change. The questions are:
Why is the Internet advertising spend in South Africa one sixth that of Switzerland or even Belgium, when we share si...
I'm grateful for search engines, but I still find it hard to accept living with Dead Text. Letters and figures on a screen. Not able to be mined, found, unlocked, extrapolated into meaning. What irks me in particular is tables of figures, especially ...
It struck me today what an uphill battle we’re facing in the new media / web 2.0 / social networking industry. These shiny new communication and engagement tools are an unknown and feared art. What’s more frightening to a business than the phrase...
The idea of authentic co-creation is quite obviously the most important shift that is happening in marketing and strategy today. It is a move away from centralised control of communications and branding to a more decentralised, user-oriented approach...
