2012 is the year that the electronic communications opt-in vs opt-out debate is going to come to a head, and the fallout is going to have a significant impact on both businesses and consumers. Related telecommunication regulatory decisions are going ...
MultichannelsThe age of the one-way communication street -- where brands controlled the manner in which their customers communicated with them -- has passed. Today's customers want to communicate using a channel that suits them and that could be Face...
2011 is the year South African consumers become amongst the best protected in the world thanks to two important new laws. Far from seeing this as a threat, businesses should see this as a huge opportunity for improved customer communications, especia...
I've been covering IT, and its newer acronym, ICT, for nearly ten years. In that time I've had the joy of watching the trends go around, and around. I've watched hype become reality, usually in a far longer time period than the vendors would like, an...
I've done my fair share of predicting trends and telling people which trends to watch for their business and marketing goals. However, these trends are all for the benefit of certain individuals or companies. What about the average man? I feel we nee...
I always wanted to be like Siener Van Rensburg, except without the beard, male-pattern baldness and crazy right-wing followers. Predicting the future seems to be a pretty easy gig -- if people find out you are wrong on something you simply make up so...
