Facebook applications are a keen focus area for companies that want to extend their reach.
But what many don't realise, this early on in the development of the social phenomenon, is that it is not just about marketing or publicity. Companies tha...
SMS is the perfect emergency communications channel, right? People always have their phones with them, especially in an emergency; you can easily send one message to a number of people, and you can text when you can’t talk. Indeed, just over an hou...
Admit it, as a niche (luxury) brand you probably scoff at social media. What, you wonder, does your brand have to do with some pimply kid on a skateboard messaging his friends?
But you'd be wrong on two counts. A KISSMetrics report reveals that s...
Reading an extract of Gary Vaynerchuk's new book, The Thank You Economy. You can grab the same extract here. First thoughts, it looks a lot better written than the first. More mature. Excited.
Here's a paragraph:
At its core, social media requi...
By Dominique Pienaar
Social networks, blogs and virtual worlds are no longer on the fringe -- they are very real factors that can influence the perception of companies large and small. Customers, partners and competitors are openly and frankly eng...
Isolated applications give no hint of massive legwork and explosive potential
The emergence of location-based services (LBS) on mobile phones is a much more important development than currently seems to be the case.
While novelty applications like...
Quite often one hears the argument that this or that technology may work wonders elsewhere, "just not in my company or industry". The problem, one hears, is that "we're too boring for Facebook", that "our customers aren't mobile and print their email...
When we were children the standing joke was that the kids had to set the video machine for their non-technical parents. We’d grown up with video machines, while for our parents they were still new-fangled devices. Fast forward to today and consider...
And as an avid Facebook user these things really get on my nerves. I think the points should become part of acceptable internet behaviour on social-networking platforms. Listed in no particular order.
1) Avoid attention-seeking posts
I’m real...
Disclosure: Tim Britz, the brand manager at Clarins who kindly gave me this interview is a personal friend, and is probably on Foursquare because of my incessant hounding. I have no current commercial ties to Clarins South Africa.
Congrats on gett...
