In this information age, the businesses that have the best relationship with their data are the businesses most likely to succeed. And over a very short space of time, as the amount of data has grown exponentially and the ability to access informatio...
By now, most companies should have woken up to the fact that if they want to stay in business for any length of time, permission-based marketing is the order of the day. In other words, get permission from customers and potential customers before mar...
This was the year of big data. In the last two to three years we have accumulated more data than ever before[1]. This provides both a challenge and an opportunity for companies, and the ones who get it right fastest are going to lead the pack.
Th...
As brand warriors battle it out on the social media platform for consumer favour, "Like" has shed its identity as a plain old verb in the English dictionary to become a sought-after means of creating a following of potential brand champions ... and b...
Social media has already become widely used in business, but its impact will be felt even more pervasively in future, as unified communications and other applications find a natural home in a social setting.
Currently, the main business applicatio...
Practically all companies, brands, products and personalities can benefit from a Facebook promotions or fan page that furthers their cause (commercial or non-profit) or raises their profile.
The good news is that setting up a basic foundational F...
By Antonio Petra
The future of the web is connected platforms. This is a bold statement, I know, but it is human nature to need parameters whilst at the same time revolt against institutions whose parameters are too onerous. No one platform can ev...
Google Plus (G+) is a major foray by Google into the world of social media. The platform takes the best of Facebook and Twitter and slaps it into one. I affectionately call it TwitFace.
And while a small group of techy South Africans have gotten r...
Facebook applications are a keen focus area for companies that want to extend their reach.
But what many don't realise, this early on in the development of the social phenomenon, is that it is not just about marketing or publicity. Companies tha...
SMS is the perfect emergency communications channel, right? People always have their phones with them, especially in an emergency; you can easily send one message to a number of people, and you can text when you can’t talk. Indeed, just over an hou...
