Legend has it that Rafiq Phillips was born online. A self-styled search-engine and online marketing guru, Rafiq has been in the internet industry almost since it existed in South Africa. Known to his friends as Rafiki the web addict, he cannot su...
It's fast becoming a bit of a cliche, but Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), really are changing the way we do business in South Africa. More and more enterprises are realising the value of strong web positioning, and...
The battle between Development agencies and Search Engine Marketing (SEM) agencies is almost as widely discussed as the Search Wars (battles between MSN, Google and Yahoo for web dominance).
In South Africa, as the importance of search engine mark...