Legend has it that Rafiq Phillips was born online. A self-styled search-engine and online marketing guru, Rafiq has been in the internet industry almost since it existed in South Africa. Known to his friends as Rafiki the web addict, he cannot su...
A quick reminder, we’re asking questions and trying to answer them in a way that will get people to change. The questions are:
Why is the Internet advertising spend in South Africa one sixth that of Switzerland or even Belgium, when we share si...
I’m in the middle of a book called Freakonomics and, as usual, when reading something that interests me, I tend to apply what the author is discussing to what’s relevant in my everyday life. One of the key points in the book refers to asking the ...
In your pursuit of making millions online, the most important decision you will have to make is choosing the correct niche as your target audience. Do not fall into the trap of playing the "it's for everyone" game, because it never is, and even if i...
Part one is here.
You will probably never make millions from online advertising, no matter what type of website you run. However, if you are able to create a site and attract a reasonably sized and loyal audience, you can sell the site to a bigge...
You know you are behind in your financial achievements when Entrepreneur magazine starts running articles on how to make your first billion.
Or when you see a property exhibition for apartments in Brooklyn, Pretoria, that cost up to R24-million. ...
In a rather illuminating article in the latest Trendwatching brief, the discussion is about free love. It’s about businesses offering goods, services or experiences to consumers for free and making their money from other things. Prime examples that...
Ever used Google? How about the Firefox browser? Or maybe you are Facebook fan? Enjoy reading Thought Leader?
Or maybe you have something against using free stuff?
Chances are, you love free stuff. And that is a good thing. But it is a problem...
I've had quite an eventful trip to the United States (still here), attending both the Commission Junction University Conference and TechCrunch40 -- two seriously great conferences. I met hundreds of people, saw dozens of companies and handed out and...
