Contemporary wisdom says that the lower the price of a service, the more people will use it. Consumer electronics is a great example of this though the early adopters will pay a premium to be the first to own a new gadget, it is only when the price d...
There is no denying that the launch of the Consumer Protection Act (CPA) "do-not-contact registry" to allow South African customers to permanently opt out of all unsolicited marketing communications will be a massive step forward for consumer rights....
While email spam is very annoying, it has unfortunately become something that most of us live with. SMS spam on the other hand, while less pervasive than email spam, is often a very different matter, thanks to how attached we have become to our cellp...
According to Clay Shirky, renowned digital media commentator, "communication tools don't become socially interesting until they become technologically boring". Now while I'll never consider SMS boring, I'd argue that SMS has become so entrenched in o...
2011 is the year South African consumers become amongst the best protected in the world thanks to two important new laws. Far from seeing this as a threat, businesses should see this as a huge opportunity for improved customer communications, especia...
When we were children the standing joke was that the kids had to set the video machine for their non-technical parents. We’d grown up with video machines, while for our parents they were still new-fangled devices. Fast forward to today and consider...
While your cellphone has access to the same internet that your PC has access to, it also carries a link to your phone bill and this combination affords new billing mechanisms to content providers. This change can catch consumers unaware and could res...
Up until the beginning of the 20th century, the island of Martha's Vineyard, off the east coast of the US, had 20 times more deaf inhabitants for its population size than the rest of the country. But the islanders didn't consider this hereditary deaf...
I do get tired of the frantic "trending" that occurs at the beginning and end of every year. Hence, I tend to sit back, take it all in and try give a summarised, more considered view a month or so later. Call it cutting through the clutter, if you wi...
Fleishman South Africa were kind enough to lend me a Nokia N97 for a couple of weeks. This phone was coming into focus for me as an upgrade competitor to the iPhone 3GS. Add to that, a fairly nifty digital marketing campaign and my interest was pique...
