By Dr Pieter Streicher, MD of BulkSMS.com
The Consumer Protection Act (CPA) allows sending unsolicited direct marketing communications (which is commonly seen as spam by many consumers) under certain conditions. However, if one looks more closely, i...
The year is 2011, advertising, marketing and communications agencies are beside themselves with the array of channels from which to promote and publicise their clients’ products and services. TV, radio, print, Twitter, Facebook, mobile and the list...
Facebook applications are a keen focus area for companies that want to extend their reach.
But what many don't realise, this early on in the development of the social phenomenon, is that it is not just about marketing or publicity. Companies tha...
Admit it, as a niche (luxury) brand you probably scoff at social media. What, you wonder, does your brand have to do with some pimply kid on a skateboard messaging his friends?
But you'd be wrong on two counts. A KISSMetrics report reveals that s...
There is no denying that the launch of the Consumer Protection Act (CPA) "do-not-contact registry" to allow South African customers to permanently opt out of all unsolicited marketing communications will be a massive step forward for consumer rights....
The e-business provider arena has grown into an enormous, complex industry with numerous specialist areas in the last 10 years. And yet providers continue to claim one-stop shop status and fail to carve out clear niches.
As a result many top-flight...
Disclosure: Tim Britz, the brand manager at Clarins who kindly gave me this interview is a personal friend, and is probably on Foursquare because of my incessant hounding. I have no current commercial ties to Clarins South Africa.
Congrats on gett...
Social media is almost as ubiquitous as the cellular phone (if it isn't, it will be soon).
The widespread ease of setting up your business in the social universe and the inherent low cost in doing so, has spawned many attempts both successful and s...
Sending email broadcasts -- on the surface -- should be one of the simplest and most straight-forward processes. The digital equivalent of stuffing a couple hundred or thousand (or even tens/hundreds of thousands) of letters into envelopes and postin...
Here is a letter I sent today to Apple's European customer-relations representative. Core buys their stock from Apple Europe so they seem like the right people to contact. I hope I get feedback.
To whom it may concern
I am sending you this em...
