Disclosure: Tim Britz, the brand manager at Clarins who kindly gave me this interview is a personal friend, and is probably on Foursquare because of my incessant hounding. I have no current commercial ties to Clarins South Africa.
Congrats on gett...
Social media is almost as ubiquitous as the cellular phone (if it isn't, it will be soon).
The widespread ease of setting up your business in the social universe and the inherent low cost in doing so, has spawned many attempts both successful and s...
Sending email broadcasts -- on the surface -- should be one of the simplest and most straight-forward processes. The digital equivalent of stuffing a couple hundred or thousand (or even tens/hundreds of thousands) of letters into envelopes and postin...
Here is a letter I sent today to Apple's European customer-relations representative. Core buys their stock from Apple Europe so they seem like the right people to contact. I hope I get feedback.
To whom it may concern
I am sending you this em...
I've been victim (stupidity or entrapment, I'm not sure yet) to a couple of mobile subscription services recently. Browsing any old half-decent mobile site only to be hit with a 5 euro/month charge that apparently I opted into once downloading the co...
Submitted by Brendan McNulty
Since two people I know are now professional iPhone developers, I've taken a bit of a closer look at the App Store, the iPhone and marketing of applications. There are a few things I find interesting:
1) It's essent...
I've often commented on the vacuous nature of social media. Echo chambers and shallow content -- its like "small talk" on a volume never before experienced. Why, just yesterday a friend of mine and I did a little experiment to attract attention on Fa...
"Personal branding" is just a fancy way of saying "marketing yourself".
Most geeks aren't fans of marketing. They tend to prefer unambiguous technical specifications and logical arguments to the artificiality and cheap tricks they perceive as bein...
This past weekend I decided to buy a new couch for my home. Wearied of endless trips to Fourways, battling through the traffic, wasting petrol, dodging Metro Police roadblocks, I decided to check out online catalogues for the stores before traipsing ...
I have written before on Apples onslaught on Microsoft and if Microsoft will survive and retaliate with some brilliant innovation. It seems they’ve opted for fixing their current product and marketing the idea that their new product is much better...
