It struck me today what an uphill battle we’re facing in the new media / web 2.0 / social networking industry. These shiny new communication and engagement tools are an unknown and feared art. What’s more frightening to a business than the phrase...
I know quite a few people in my age group -- early thirties -- who remember, very vividly, a TV show called Under the Mountain. I was probably about 10 years old and it scared the bejesus out of me and, I'm sure, if I was still wearing a nappy it wo...