By Wicked Mike
Let's face it: Facebook withholds information so that fact and hype are difficult to differentiate.
With Facebook aiming for a $10-billion initial public offering (IPO) in 2012 that would value the company at $100-billion, and i...
By Bre Carter
This week, Facebook started launching a profile redesign called Timeline. While the social media giant is known for constantly tinkering with its product, and although it has often made news for rolling out new features and designs t...
As brand warriors battle it out on the social media platform for consumer favour, "Like" has shed its identity as a plain old verb in the English dictionary to become a sought-after means of creating a following of potential brand champions ... and b...
Social media has already become widely used in business, but its impact will be felt even more pervasively in future, as unified communications and other applications find a natural home in a social setting.
Currently, the main business applicatio...
Practically all companies, brands, products and personalities can benefit from a Facebook promotions or fan page that furthers their cause (commercial or non-profit) or raises their profile.
The good news is that setting up a basic foundational F...
Google Plus (G+) is a major foray by Google into the world of social media. The platform takes the best of Facebook and Twitter and slaps it into one. I affectionately call it TwitFace.
And while a small group of techy South Africans have gotten r...
Facebook applications are a keen focus area for companies that want to extend their reach.
But what many don't realise, this early on in the development of the social phenomenon, is that it is not just about marketing or publicity. Companies tha...
Communications technology, such as the internet and mobile phones, certainly make life easier: from online banking, to staying in touch, to news and weather on the go and all the other benefits that have become such an integral part of our daily live...
Admit it, as a niche (luxury) brand you probably scoff at social media. What, you wonder, does your brand have to do with some pimply kid on a skateboard messaging his friends?
But you'd be wrong on two counts. A KISSMetrics report reveals that s...
You sit down to enjoy a cup of coffee with a friend and at one point or another your friend needs to dart off to visit little girls’ room. You know they will only be gone for three mins but for some strange reason you think and feel as though those...
