Well-run smaller companies are often agile and responsive, in short, they are communication innovators -- more so when compared to the giant corporate dinosaurs at the top of the financial food chain. This realisation became most apparent after a rec...
Online retailers are particularly sensitive to the effectiveness of their online checkout process. The measurement metric of shopping cart abandonment is a no brainer -- if people abandon a virtual trolley piled high with goodies prior to check out, ...
