SA e-business is on the up and up. MasterCard’s recent survey of online shopping habits shows that 51% of connected South Africans shop online -- 75% of them in the last three months.
With these encouraging findings in mind, businesses know the...
If you have recently spent any time in the UK or US, you will no doubt be aware of the vast difference in eCommerce between SA and those countries. In statistics, the difference is made clear: in 2010, UK shoppers spent £58.8 billion ($92 ...
Facebook applications are a keen focus area for companies that want to extend their reach.
But what many don't realise, this early on in the development of the social phenomenon, is that it is not just about marketing or publicity. Companies tha...
Last week World Wide Worx released its online retail report which showed that online retail is growing by about 30% every year and will grow by about 40% in 2011 according to industry expectations.
I’ve had a chance to see the full report as I a...
Conversion rates have long been the determining factor of a website's success -- whether you have a fully fledged e-commerce website, lead generating website or other, your conversion rate (usually) determines the overall return and success you are g...
Quite often one hears the argument that this or that technology may work wonders elsewhere, "just not in my company or industry". The problem, one hears, is that "we're too boring for Facebook", that "our customers aren't mobile and print their email...
The functional evolution of social network platforms has allowed the most successful among them (notably Facebook and Twitter) to become channels for integrated customer engagement via the web.
Social both integrates multiple previously separate ch...
The mercurial world of the internet remains a catalyst for change. In recent history, iTunes, the seminal digital music download platform, has turned music distribution upside down.
Now, with e-books poised to hit the mainstream, we're on the eve...
E-commerce in South Africa is ready for explosion, with customers growing in confidence and new online stores opening every day. There are many new technologies and suppliers emerging, but sorting the good from the bad is often only learnt through pa...
A quick reminder, we’re asking questions and trying to answer them in a way that will get people to change. The questions are:
Why is the Internet advertising spend in South Africa one sixth that of Switzerland or even Belgium, when we share si...
