The topic of traditional versus digital marketing continues to be a talking point especially among digital marketers.
The ongoing debate of effectively planning and buying media online and the problems encountered with traditional media agencies i...
The race to own the social profile
Companies, brands and start-ups are waking up to the fact that there's a really easy way to disintermediate service providers. Own the social profile, not the mother brand. Look what Mint.com is doing in the US f...
I have been following the series of Direct Marketing articles by Kieth Wiser published on Marketing Web with interest. I have noticed with particular interest, some defensive views from the Above The Line (ATL) crowd who are laying claim to the digit...
Online retailers are particularly sensitive to the effectiveness of their online checkout process. The measurement metric of shopping cart abandonment is a no brainer -- if people abandon a virtual trolley piled high with goodies prior to check out, ...
