The digital marketplace offers abundant opportunity for disastrous mistakes. But it is within the power of the website or social page owner to turn those slip-ups around and even benefit from them.
It can happen to you
Making a content error is a...
BROKEN BRAND PROMISE #1: With claims service so fast, it’ll be as if it never happened.
BROKEN BRAND PROMISE #2: We care about you, and we protect you.
I actually like Outsurance's new set of TV campaigns (see below). They're catchy, witty and ...
Reading an extract of Gary Vaynerchuk's new book, The Thank You Economy. You can grab the same extract here. First thoughts, it looks a lot better written than the first. More mature. Excited.
Here's a paragraph:
At its core, social media requi...
Like the quest for ultimate self--enlightenment, the search for the perfect hosting company seems neverending.
No matter how happy you are at the beginning, inevitably something crops up along the way that causes you to revisit your original deci...
Who says that modern technology and a customer-focused outlook can’t improve the services such as a doctor provides to his patients? This story about a Doctor 2.0, sent to me via my emailed Springwise trends update, is a refreshing take on the trad...
