By now, most companies should have woken up to the fact that if they want to stay in business for any length of time, permission-based marketing is the order of the day. In other words, get permission from customers and potential customers before mar...
The Wall Street Journal recently reported that YouTube is talking to major US film studios about offering movie rentals on the international video site. Speculation suggests they would charge about $3.99 (roughly R30 as of this writing) for on-demand...
This past weekend I decided to buy a new couch for my home. Wearied of endless trips to Fourways, battling through the traffic, wasting petrol, dodging Metro Police roadblocks, I decided to check out online catalogues for the stores before traipsing ...
Apple has established itself on a very premium platform -- all style, design and brilliant functionality. After the iPod, the brand image has hardly seen even the slightest decline in its brand equity. The launch of the iPhone and the Macbook Air, ...
Most corporates have terabytes of unstructured data floating around, which they do not know they have. New legislation is about to make life very interesting in this sphere. The Protection of Personal Information Act (POPIA or the Privacy Act as it i...
The suffix "-ology denotes a field of study or academic discipline. Appleologists, as mentioned in Ars Technica, would therefore be people studying the field of Apple. Contrary to logic and belief, there are many who could fit this description.
As...
Last year, Time magazine voted me (and you) as Person of the Year. Advertising Age also voted me (and you) as Marketing Agency of the Year. Why? Because suddenly, you and me, we’re important. And we have a voice. And people listen to us. And they r...
The latest assessment by the United Nations of the state of the world’s environment paints the worst picture of the health of the planet yet, according to an article in the Independent. Since the last report, published in 1987, almost every index u...
The advent of armchair shopping has turned the consumer space completely on its head. Traditionally the capacity to store and move goods hampered the rate of consumption, which ultimately gave birth to larger brick and mortar stores and faster courie...
