I have been following the series of Direct Marketing articles by Kieth Wiser published on Marketing Web with interest. I have noticed with particular interest, some defensive views from the Above The Line (ATL) crowd who are laying claim to the digit...
A quick reminder, we’re asking questions and trying to answer them in a way that will get people to change. The questions are:
Why is the Internet advertising spend in South Africa one sixth that of Switzerland or even Belgium, when we share si...
"No economy can grow by excluding any part of its people, and an economy that is not growing cannot integrate all of its citizens in a meaningful way." - from South Africa's black economic empowerment strategy document.
At the end of May I start...
