Get your already bombarded minds ready for an attack of digital screens which will hunt you down and force their products on you. Advertisers are latching on to the fact that they have to position themselves wherever they can find you, in the taxi, w...
You know you are behind in your financial achievements when Entrepreneur magazine starts running articles on how to make your first billion.
Or when you see a property exhibition for apartments in Brooklyn, Pretoria, that cost up to R24-million. ...
In a rather illuminating article in the latest Trendwatching brief, the discussion is about free love. It’s about businesses offering goods, services or experiences to consumers for free and making their money from other things. Prime examples that...
Ever used Google? How about the Firefox browser? Or maybe you are Facebook fan? Enjoy reading Thought Leader?
Or maybe you have something against using free stuff?
Chances are, you love free stuff. And that is a good thing. But it is a problem...
Referrals are one of the most effective ways to market and grow a company. Many people think referrals just happen, but to take full advantage of this technique, you need a formal plan to encourage it.
Some tips on how to maximise your referral bus...
While 2007 was one of the most exciting years in the online marketing space internationally, I've been wondering what 2008 will hold in store for South Africa.
Here are a few of my thoughts on what we can expect:
1. Watch out for Google South A...
It’s that time of year again when the predictions brigade publish its wise thoughts for 2008. Wipe off the crystal ball, bring out the Tarot cards, throw "dem" bones. Do whatever you think might help you to peer through the fog and work out what th...
Unfortunately, I was not lucky enough to receive an invite to the Google South Africa event that happened in Johannesburg yesterday. Stafford Masie, country manager for Google South Africa, gave some insight into Google SA's plans once it has launche...
If we want to understand how communications could change in the next 15 years, we must look back over the same period -- to a time before the cellphone and the internet. Only then can we appreciate and prepare for the potential revolution that still ...
Talk Radio 702 has managed, despite various plummets in listenership over the years, to remain Gauteng's premier talk radio station. But isn't it merely peddling the stupid and pedestrian views of the idle middle class back to itself, as a way to gen...
