By now, most companies should have woken up to the fact that if they want to stay in business for any length of time, permission-based marketing is the order of the day. In other words, get permission from customers and potential customers before mar...
The year is 2011, advertising, marketing and communications agencies are beside themselves with the array of channels from which to promote and publicise their clients’ products and services. TV, radio, print, Twitter, Facebook, mobile and the list...
As the print publishing industry fades and digital platforms flourish, market consolidation is the order of the day, with creative agencies scrambling to acquire digital skills.
But it is a slippery acquisition target -- the software development ...
I've been victim (stupidity or entrapment, I'm not sure yet) to a couple of mobile subscription services recently. Browsing any old half-decent mobile site only to be hit with a 5 euro/month charge that apparently I opted into once downloading the co...
Jerry Yang will be stepping down as Yahoo! CEO in the near future; as soon as they find a capable replacement. In an email to the employees, he says the decision to step down was taken jointly with the board. In translation: the board gave a vote of ...
A new Twitter-based advertising service called Magpie was recently launched, giving Twitter users the opportunity to earn money in return for allowing adverts to be posted in their Twitter stream between updates.
So if someone you follow has sign...
Although difficult to define accurately, alternative media can be seen as the use of tactile and non-mainstream media options in an effort to reach the increasingly elusive and all-important consumer.
On hearing the word "alternative", the first ...
I have written before on Apples onslaught on Microsoft and if Microsoft will survive and retaliate with some brilliant innovation. It seems they’ve opted for fixing their current product and marketing the idea that their new product is much better...
Reading the (offline) newspaper this weekend, it was interesting to see a selection of Google adverts across various sections. For instance, in Independent Newspapers' Travel 2008 supplement, there's an advert with the caption "Find flights to Johann...
A quick reminder, we’re asking questions and trying to answer them in a way that will get people to change. The questions are:
Why is the Internet advertising spend in South Africa one sixth that of Switzerland or even Belgium, when we share si...
