I've been victim (stupidity or entrapment, I'm not sure yet) to a couple of mobile subscription services recently. Browsing any old half-decent mobile site only to be hit with a 5 euro/month charge that apparently I opted into once downloading the co...
Jerry Yang will be stepping down as Yahoo! CEO in the near future; as soon as they find a capable replacement. In an email to the employees, he says the decision to step down was taken jointly with the board. In translation: the board gave a vote of ...
A new Twitter-based advertising service called Magpie was recently launched, giving Twitter users the opportunity to earn money in return for allowing adverts to be posted in their Twitter stream between updates.
So if someone you follow has sign...
Although difficult to define accurately, alternative media can be seen as the use of tactile and non-mainstream media options in an effort to reach the increasingly elusive and all-important consumer.
On hearing the word "alternative", the first ...
I have written before on Apples onslaught on Microsoft and if Microsoft will survive and retaliate with some brilliant innovation. It seems they’ve opted for fixing their current product and marketing the idea that their new product is much better...
Reading the (offline) newspaper this weekend, it was interesting to see a selection of Google adverts across various sections. For instance, in Independent Newspapers' Travel 2008 supplement, there's an advert with the caption "Find flights to Johann...
A quick reminder, we’re asking questions and trying to answer them in a way that will get people to change. The questions are:
Why is the Internet advertising spend in South Africa one sixth that of Switzerland or even Belgium, when we share si...
Get your already bombarded minds ready for an attack of digital screens which will hunt you down and force their products on you. Advertisers are latching on to the fact that they have to position themselves wherever they can find you, in the taxi, w...
You know you are behind in your financial achievements when Entrepreneur magazine starts running articles on how to make your first billion.
Or when you see a property exhibition for apartments in Brooklyn, Pretoria, that cost up to R24-million. ...
In a rather illuminating article in the latest Trendwatching brief, the discussion is about free love. It’s about businesses offering goods, services or experiences to consumers for free and making their money from other things. Prime examples that...
