By now, most companies should have woken up to the fact that if they want to stay in business for any length of time, permission-based marketing is the order of the day. In other words, get permission from customers and potential customers before mar...
2012 is the year that the electronic communications opt-in vs opt-out debate is going to come to a head, and the fallout is going to have a significant impact on both businesses and consumers. Related telecommunication regulatory decisions are going ...
The latest South African crime statistics for 2010/2011 could probably best be summarised as “improving, but could do better”. While there have been reductions in the murder and attempted murder rate, assault, robbery and attacks on policemen -- ...
SMS has shown its ability to act as a catalyst for social change time and time again. From farming, to healthcare, to education and banking, the ease with which information can be accessed and shared via SMS has levelled the playing fields for margin...
While a cat has nine lives, it seems that SMS has an infinite number of lives. So while the rise in mobile instant messaging (MIM) has been heralded as its end, a closer look shows that this rather increases SMS’s value in the corporate space.
...
It seems a bit crazy to call a technology that is coming up for its twentieth birthday a "veteran". But if you consider the massive explosion of digital communications technology over the past few years, you start to realise just how long SMS has bee...
SMS is the perfect emergency communications channel, right? People always have their phones with them, especially in an emergency; you can easily send one message to a number of people, and you can text when you can’t talk. Indeed, just over an hou...
Contemporary wisdom says that the lower the price of a service, the more people will use it. Consumer electronics is a great example of this though the early adopters will pay a premium to be the first to own a new gadget, it is only when the price d...
Today the early warning for a government in trouble seems to be when the rulers in question clamp down on electronic communication, especially social media and SMS. We've seen it happen across the African continent and further afield, starting with M...
By Dr Pieter Streicher, MD at BulkSMS.com
It's important to include mobile included in your marketing mix, and especially SMS thanks to its reach, pervasiveness and acceptance by consumers across all demographics. How do you effectively use SMS to...
