Tech Leader

	What the Idols taught me about brands that should blog Arthur Goldstuck Last week I had the good fortune to be on the same kulula.com flight as the last five contestants in the Idols 2007 season. I wouldn't say it was good fortune to hear them sing Happy Birthday over the intercom to one of the cabin attendants, even...
	Views: 54 \| No Comments » \| posted on Tuesday, November 20th, 2007 \| Tags: airlines, blogging, Cape Town, communication, corporate culture, flying, humour, Idols, kulula.com, marketing, Nationwide, TV

	Cliff Jennings: The facts Tyler Reed Cliff Jennings, the now popular Idols contestant, was exposed to blogger Bruinman to be a marketing ploy by Ogilvy. This was confirmed on Tuesday by Pierre Cloete, brand manager at M-Net. I don't want to discuss how I feel the campaign should have...
	Views: 34 \| No Comments » \| posted on Wednesday, September 5th, 2007 \| Tags: Cliff Jennings, Idols, M-Net, marketing, social media, television, viral marketing