I have been following the series of Direct Marketing articles by Kieth Wiser published on Marketing Web with interest. I have noticed with particular interest, some defensive views from the Above The Line (ATL) crowd who are laying claim to the digit...
Reading the (offline) newspaper this weekend, it was interesting to see a selection of Google adverts across various sections. For instance, in Independent Newspapers' Travel 2008 supplement, there's an advert with the caption "Find flights to Johann...
