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The past two years we saw the rise of the social networks. A new site sprouts up at least once a week. If you read what some of the early adopters are saying, you get the feeling that people are tired of signing up for every new service every time. It is fast becoming hard work to maintain your social status on all the other social networks.

Social Networking is hard work!

So, I guess the natural question for these tired-of-social-networking individuals is, what next? The other buzz that is doing the rounds is “Distributed Social Networking”. Plainly put, use the social networking service you prefer, but be able to interact with friends on other social networking sites. This is basically what people would love to see. At least, this is what I’d love to see! Thing is, it is hard to break down the walls around these gardens. Facebook recently banned Google’s Friendconnect due to “violation of privacy”.

The problem is that you basically need to tap into API’s to enter a walled garden. This means that Facebook controls who does what with its API and can easily dictate what is and isn’t allowed to happen. Don’t get me wrong, I understand that they’re just trying to protect us! I mean, it is in our best interest to live behind the walled garden, right? Blegh, I’m sorry, but I simply don’t share that sentiments. Why not let users decide? Build in GPC’s (Granular Privacy Controls). They’re already doing it, so they can simply extend it!

This could all be made so much simpler if the use of microformats was implemented. Data could simply be marked up according to the specified standards, and Harry’s your uncle! ( Nobody wants Bob as their uncle anymore, so we rather go with uncle Harry… ) Suddenly, data is freely available to whoever wants to do what with it. The only issue remaining now is security. Big problem… yes, but not as big as getting past red tape.

So why is this not being done?! It sounds so simple! You are dead right and in fact, it is fairly simple. The one big issue is that microformats are not really a new technology. It’s a new standard. It has been around for a couple of years. Yahoo! is implementing it left, right and center. So why then is it such a problem to implement? Well, we all know how some companies feel about standards! Just look at CSS and HTML. Thats been around for decades, yet some browsers still ignore the standards and do their own thing. In short, standards are much more difficult to get implemented and accepted.

I’ve been ranting and raving about microformats for a long time now on my personal blog. For me it is an extremely simple, but powerful concept and I love simplicity.




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4 Responses to “What is the “Next Big Thing”?”

I’m all for simplicity. And regarding the cartoon in your post… I’m feeling a bit like that guy with SO much stuff to do, we spend more time in front of a computer screen rather than being social or experiencing the outside world.

Regarding the “walled gardens” - Even those aren’t as secure as they seem. and most problems which we have sith social networks and social media have already been solved, maybe these architects of the technology are just too vain to look around for help.

M.

(Report abuse)

Muhammad Karim on May 26th, 2008 at 11:11 am

Thanks Muhammad. I’m not so sure its always got to do with the vanity of architects. Walled gardens are built for a reason and that is to have a huge dedicated user base. To share the user base is to give away money almost.

(Report abuse)

Stii Pretorius on May 26th, 2008 at 2:16 pm

[…] I was writing my most recent Tech Leader post, I stumbled upon Optimus, a Microformats parser brought to us by the guys over at […]

(Report abuse)


The social media market is definitely oversubscribed, and one has to say that whoever comes up with the most effective means of consolidating all of these services will have a winner. Facebook is going open source, by the way…

(Report abuse)

Jacques Snyman on May 30th, 2008 at 10:45 am

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Stii is lead developer at Afrigator.com and a couple of other projects. He is a constant learner and loves experimenting with anything new or old. Loves anything super geeky. A devoted husband to a super wife and to two aspiring young geeks in the making!
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