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After seeing the decidedly deluxe and off-beat design of the Google Zurich office that has made the rounds of the internet, it is vaguely disappointing to see this blog post about Google South Africa’s sales office.

Google Zurich reeks of money and Euro-hip design which seems entirely appropriate for Google in Switzerland. Schedule a meeting in a cable car. Chill out in a foam-cube-filled bathtub while contemplating an aquarium. Hip but unconventional is what Google Zurich says. Right on message I would say.

Contrast this to Google South Africa. Lava lamps and beanbag chairs. Sigh.

One of the things that I love most about South Africa is the mix of European and African influences that find their way into South African design, architecture and art. It is beautiful and unique in the world. It would have been inspiring to see Google investing in some local talent to give Mountain View and Zurich a taste of South African hip design.

None of my business really but if you’re going to blog about it. A+ for transparency. F for design.




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8 Responses to “Google SA — nothing to blog about”

well it’s to be expected I suppose. Google SA has few of the services provided in Europe, US, Australia, NZ, etc. There are no maps, no streetview, no shopping, not much of anything really. I wish they could show just a little initiative because for such a large company they are basically invisible in SA…. Time to commit to making it great or pack it and redirect us to google.com

(Report abuse)

flooted on September 30th, 2008 at 2:01 pm

There are people that would do anything to be in Stafford Masie’s shoes right now. People with ideas, skills, contacts and everything else required to turn Google SA into a household name.
I happen to be one of them. I cannot believe HQ would actually allow the brand to take the nosedive it has.

(Report abuse)

arthur c. van wyk on October 8th, 2008 at 11:16 pm

Invisible in SA, or just getting set up. I happen to have been to quite a few Google events in JHB. All small, exclusive, well catered and personal. Even the biggest company in the world might take a while to get a local office setup.

432 subscribers to the blog. That’s basically every geek in CT/Jozi.

That’s still very much under the radar in my books.

Enough sucking up. :)

(Report abuse)

Andy Hadfield on October 9th, 2008 at 4:01 pm

But Andy, this is Google. It’s not an exclusive company, or wants to portray itself as inclusive. Why have ‘exclusive’ and ‘personal’ events in Jozi and in Jozi only?

(Report abuse)

Joy-Mari on October 9th, 2008 at 7:21 pm

@Joy Fair enough… But what better way to hit sales targets than to buddy up with big corporates and make them feel like Google really cares about you… (Sounds like an ad!)

(Report abuse)

Andy Hadfield on October 9th, 2008 at 11:37 pm

Google has been very active on African soil, the last couple of months. Amongst other Google Maps and Google Streetview. Have you spotted the Google cars and cameras yet?

(Report abuse)

Cape Town tours on October 7th, 2009 at 3:11 pm

Seth Godin relays walking in Time Square with a Google tshirt on and a street vendor selling oranges stops him to ask if he works at Google. The lady was overexcited and told him she loves Google. Google is her friend. This is a lady selling oranges..

I believe this was the direct result of the way Google engages people.

Google hasn’t even tried to reach out to anybody locally.. the brand is still pretty much something that ONLY hyperconnecteds KNOW and interact with.

How does the biggest company in the world NOT claim its turf by “spreading” the brand thick on the minds of current and prospective users?

(Report abuse)

Arthur Charles Van Wyk on October 7th, 2009 at 5:50 pm

Active their international brand may be lately setting up for the world cup… But the local google.co.za : the servers are slow and there’s, you get a third the services there in other countries and in terms of monetisation there’s still no context adds to speak of. Please close google.co.za and redirect us to google.com

(Report abuse)

flooted on October 11th, 2009 at 7:27 pm

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Steve Song is the Shuttleworth Foundation's Telecommunications Fellow. He provides the organisation with support and thought leadership on access to communications infrastructure and its impact on social and economic innovation and growth.

Prior to joining the Foundation, Steve worked at the International Development Research Centre (IDRC) for ten years where he led the Centre's Information and Communication Technology (ICT) programme in Africa, an 8 person team investing more than 10 million USD annually into ICT and development research in Africa.

He has been involved in the area of ICTs and development since 1991 and was involved in the early development of the Internet for the non-profit community in South Africa.
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