Although difficult to define accurately, alternative media can be seen as the use of tactile and non-mainstream media options in an effort to reach the increasingly elusive and all-important consumer.
On hearing the word "alternative", the first ...
Views: 289 | 2 Comments » | posted on Wednesday, August 6th, 2008 | Tags: advertising, alternative media, branding, internet, media, traditional media
After not looking at any potential new movie projects for the past year, I read another synopsis for a feature film recently. I liked the concept a lot but I felt the story needed to be explored a bit further; more importantly, I thought the characte...
Views: 391 | 2 Comments » | posted on Saturday, July 26th, 2008 | Tags: filmmaking, Ideas
No one can deny that much of the Western world is bent on pursuing cold cash. Ask a bunch of high-school graduates what they want to do when they leave school and nine out of 10 will say: "We want to make money."
So, if making money is important t...
Views: 679 | 8 Comments » | posted on Sunday, July 20th, 2008 | Tags: business, money