Comments on: When online business is stuck in the last century http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/ Sat, 11 Feb 2012 17:44:03 +0000 http://wordpress.org/?v=2.2 By: Marketing Words Copywriting Blog :: Entries :: What SEO Copywriting Is and Isn’t http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24480 Marketing Words Copywriting Blog :: Entries :: What SEO Copywriting Is and Isn’t Mon, 23 Jun 2008 17:54:38 +0000 http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24480 [...] Luke Hardiman, in his blog, wrote, “Editorial content is poorly presented and stuffed to bursting point with keyword after keyword. SEO copywriters spend their days trapped in a warped episode of Countdown where they have to use the words “South Africa” and “Safari” 27 times in an easily digestible sentence.”  He continued, “Don’t even get me started on the old ‘lets mis-spell the same keyword 27 different ways on one page’ technique.” [...] […] Luke Hardiman, in his blog, wrote, “Editorial content is poorly presented and stuffed to bursting point with keyword after keyword. SEO copywriters spend their days trapped in a warped episode of Countdown where they have to use the words “South Africa” and “Safari” 27 times in an easily digestible sentence.”  He continued, “Don’t even get me started on the old ‘lets mis-spell the same keyword 27 different ways on one page’ technique.” […]

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]]> By: steve http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24474 steve Sun, 22 Jun 2008 23:46:29 +0000 http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24474 Funny you should mention Musica and PnP (only because I worked on one of them prior to being dismissed hehe). Picture it...job comes in, everyone gets excited. Head of tech and head honcho have a closed meeting and come out to announce that rather then the usual opensource its going to be coded in some nasty msoftvbC++visualstudio crap. Head honcho orders a thousand media players (not iPods or even zunes, but something trashier) and while he's showing them off to everyone he's told the designers to finish their part by the end of the week. The designers most of whom think that means its cold and is something to do with a to do list, get to work. Divs of course are straight over their heads, but on those salaries I wouldn't be much interested in work either. There isn't any time put aside for stuff like useability or strategy or how people might prefer to get the music onto iPods rather than other silly players. Naturally the word Mac (the M-word) is never mentioned and Safari...well..hmmm. Ironically the techies all swear by Firefox but somehow the sites still end up with the ubiquitous "Optimised for IE6 at 1024 by 768" strapline. Well at least they got that part right as the sites do tend to fall apart on anything else. (Agency excuse - we advised you that 90% of the world's population use IE6 therefore no need to worry about the other 10% and in any case if we had to get it to work on every browser it would cost you millions (mainly cos we'd have to train our staff to write decent code). So don't go blaming PnP and Musica...they were advised to go down the msoft path by their agencies...and I'm sure they think the results are quite brilliant. Funny you should mention Musica and PnP (only because I worked on one of them prior to being dismissed hehe). Picture it…job comes in, everyone gets excited. Head of tech and head honcho have a closed meeting and come out to announce that rather then the usual opensource its going to be coded in some nasty msoftvbC++visualstudio crap. Head honcho orders a thousand media players (not iPods or even zunes, but something trashier) and while he’s showing them off to everyone he’s told the designers to finish their part by the end of the week. The designers most of whom think that means its cold and is something to do with a to do list, get to work. Divs of course are straight over their heads, but on those salaries I wouldn’t be much interested in work either. There isn’t any time put aside for stuff like useability or strategy or how people might prefer to get the music onto iPods rather than other silly players. Naturally the word Mac (the M-word) is never mentioned and Safari…well..hmmm. Ironically the techies all swear by Firefox but somehow the sites still end up with the ubiquitous “Optimised for IE6 at 1024 by 768″ strapline. Well at least they got that part right as the sites do tend to fall apart on anything else. (Agency excuse - we advised you that 90% of the world’s population use IE6 therefore no need to worry about the other 10% and in any case if we had to get it to work on every browser it would cost you millions (mainly cos we’d have to train our staff to write decent code). So don’t go blaming PnP and Musica…they were advised to go down the msoft path by their agencies…and I’m sure they think the results are quite brilliant.

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]]> By: Eugene Hayman http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24435 Eugene Hayman Thu, 19 Jun 2008 16:05:27 +0000 http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24435 Nice rant (in E minor) Luke :)...too true -->The people who solve the sad-local-nonexistent-mp3 predicament are going to be coining it... "Dumbed Down Aural Happy Meals of 5FM" -- classic! Nice rant (in E minor) Luke :)…too true –>The people who solve the sad-local-nonexistent-mp3 predicament are going to be coining it… “Dumbed Down Aural Happy Meals of 5FM” — classic!

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]]> By: Ross http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24434 Ross Thu, 19 Jun 2008 15:51:54 +0000 http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24434 <meta name="GENERATOR" content="Microsoft FrontPage 6.0"> <meta name=”GENERATOR” content=”Microsoft FrontPage 6.0″>

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]]> By: Dylan http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24432 Dylan Thu, 19 Jun 2008 15:08:59 +0000 http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24432 @Ross Wow, that Tata source is truly amazing. How does that get allowed on the web? Some manager's teenage kid must be really proud of his work, and R100 richer. @Ross

Wow, that Tata source is truly amazing. How does that get allowed on the web? Some manager’s teenage kid must be really proud of his work, and R100 richer.

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]]> By: carrie http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24431 carrie Thu, 19 Jun 2008 13:58:32 +0000 http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24431 great article, enjoyed reading it great article, enjoyed reading it

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]]> By: Luke http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24430 Luke Thu, 19 Jun 2008 13:50:47 +0000 http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24430 @Ross Loving that frontpage design view code mashed up with the Macromedia plug & play javascript, though the actual layout is more reminiscent of something done with the Word "Save as web document" functionality. @Ross

Loving that frontpage design view code mashed up with the Macromedia plug & play javascript, though the actual layout is more reminiscent of something done with the Word “Save as web document” functionality.

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]]> By: Ross http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24429 Ross Thu, 19 Jun 2008 13:43:44 +0000 http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24429 Well written and too true. I'm actually researching at the moment for a blog post on some shocking online presences of some large companies in SA. www.tata.co.za anyone? Hint... check the source, and see what generated this pile. Well written and too true. I’m actually researching at the moment for a blog post on some shocking online presences of some large companies in SA.

www.tata.co.za anyone? Hint… check the source, and see what generated this pile.

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]]> By: Luke Hardiman http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24425 Luke Hardiman Thu, 19 Jun 2008 11:36:55 +0000 http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24425 @wendy Aaaaiieee - satans own software project. Firefox team, whatever you do, <a href="http://www.arcanology.com/2008/06/17/ie-sends-mozilla-a-new-cake-for-firefox-3/" rel="nofollow">don't eat that cake</a>. @ Andrew Walton, long time no see, thanks for introducing me to <a href="http://hypem.com" rel="nofollow">Hype Machine</a>, must have been nearly two years ago now. @Jonathan thanks dude @wendy Aaaaiieee - satans own software project. Firefox team, whatever you do, don’t eat that cake.

@ Andrew Walton, long time no see, thanks for introducing me to Hype Machine, must have been nearly two years ago now.

@Jonathan thanks dude

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]]> By: Jonathan http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24424 Jonathan Thu, 19 Jun 2008 11:20:42 +0000 http://www.techleader.co.za/lukehardiman/2008/06/18/when-business-online-is-stuck-in-the-last-century-two-south-african-examples/#comment-24424 Luke, you not only beat me to this post but you executed it far better than I could have ever imagined. Well Done! Luke, you not only beat me to this post but you executed it far better than I could have ever imagined. Well Done!

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