I have been following the series of Direct Marketing articles by Kieth Wiser published on Marketing Web with interest. I have noticed with particular interest, some defensive views from the Above The Line (ATL) crowd who are laying claim to the digit...
Views: 306 | 3 Comments » | posted on Tuesday, July 8th, 2008 | Tags: agencies, design, digital, digital marketing, email, Google Adwords, media, merit, relationships, technology
Online retailers are particularly sensitive to the effectiveness of their online checkout process. The measurement metric of shopping cart abandonment is a no brainer -- if people abandon a virtual trolley piled high with goodies prior to check out, ...
Views: 232 | 3 Comments » | posted on Thursday, June 19th, 2008 | Tags: conversion paths, digital marketing, effective marketing
