One of the sections in my recently updated free social media primer highlights some questions that I think need answering before diving head first into the social media landscape. There’s probably many more questions that I could add to this list. ...
Views: 237 | No Comments » | posted on Thursday, May 15th, 2008 | Tags: business, online marketing, social media
Many people involved in the South African (and global) social media industry will agree that, if anything, these past few years have taught us a lot about web-based content and copywriting, online communities and networks, and marketing and communica...
Views: 112 | No Comments » | posted on Tuesday, April 29th, 2008 | Tags: business, communication, internet, marketing, online marketing, public relations, social media
Any good public relations professional or agency knows that good PR is not the result of media relations only, but also the result of building relationships with journalists and publishers, who in turn go on to build relationships with their readers....
Views: 34 | No Comments » | posted on Wednesday, November 21st, 2007 | Tags: communication, marketing, public relations, social media
Where once web users and technology each formed an independent part of the internet, something happened in recent years where the distinction between man and technology slowly disappeared, where each “realised” that the one could not successful e...
Views: 28 | No Comments » | posted on Wednesday, October 10th, 2007 | Tags: business, internet, technology