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A big chunk of the Internet is free. A very big chunk. But what if it wasn’t? What if you had to pay for the services you consume (over and above what you pay for bandwidth)?

Let’s ignore, for now, the slightly obtrusive fact that the Internet wouldn’t be nearly as big or influential as it is today. What would you be willing to pay for?

  • Would you pay Google to provide you with search results?
  • Would you pay to have a Facebook account?
  • Would you pay Twitter?
  • Would you still be reading this blog?
  • Would you be satisfied by the performance of these applications? Or, in other words, are you “settling” for mediocrity because it is free anyway?
  • It is difficult to imagine the web as a paid service, but try to compare it to television. Aside from a nominal license fee, SABC is free to watch. If you want premium content from DSTV, you have to pay about R500 per month.

    I would be prepared to pay a premium for the following:

    Google search, Gmail and Gtalk. In fact, I would be prepared to shell out a lot if the only other option was to not have access to the service at all.

    Facebook. I would pay for a Facebook account, if people could join my network without having to pay anything themselves. Ditto for LinkedIn.

    Blogs. There are about 10 blogs I would pay to read. The other 200 or so that I read now would just have to go the wayside.

    Twitter. I would pay for this if everyone else in my network also did (a bit of a catch–22). However, I would definitely pay a subscription for enhanced features, such as unlimited sms’s to my phone and the ability to filter tweets.

    Newsworthy content. I would probably subscribe to one good international newspaper, like the New York Tmes or the Wall Street Journal, if there was no free provider of news. I would probably also be willing to pay a nominal fee for Wikipedia access.

    Things I already pay for: Basecamp, Audible, Hosting, Online banking

    Services like Fllickr, YouTube, Slideshow, Friendfeed, and Google Earth are fun and reasonably useful, but not so much that I would pay for access.

    What would you be willing to pay for if that was the only option?




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    7 Responses to “If you had to pay, what would you pay for?”

    I’d pay for Gmail, and the linked services: Gtalk, Google Reader, Maps and Calendar. I suppose I’d pay for Google searches too, even though most of the content I need/find I find via manual exploration (which remains the best way to discover the internet).

    I’d pay (above domain and hosting) to host a blog, and I’d pay for RSS feeds/subscriptions to a small handful of blogs. Imod.co.za, thought/techleader, a few others, and then those of my friends (local and international).

    I’d probably pay for Twitter. I’d never pay for Facebook. I regret ever having signed up. Up until I finally nuked my account and deleted everything I could, it was nothing but a burden.

    Wouldn’t pay for CNN/NBC, YouTube, MSN/Yahoo-anything. Would pay for StripeGenerator.com, though.

    Hmm… This is turning into a blog post of it’s own…

    ~ Wogan

    (Report abuse)

    Wogan May on May 14th, 2008 at 10:49 am

    Hey eve, thanks for posting the links on twitter :)

    I would only pay for google. I can live without facebook, twitter and blogs.
    I can however not get on without google, it has to many apps that are useful in my day to day operations, gmail, calendar, blogger, ad manager (soon) and of-coarse you know many many more.

    The reason I think they dont charge for most sites is that there will always be one thats the best, and for the rest the only way to get users is by offering the service for free.

    Their money lies in advertising anyway.

    (Report abuse)

    Mario on May 14th, 2008 at 10:57 am

    Paying for useful apps, services that make life easier, or that connect you to people you love, or enhance networking… definitely. I think a paid service would bring with it a consumer robustness. Sites that are less indulgent and more focussed on serving consumer/user needs. Contents… I don’t know about that. Probably because the ‘free content culture’ is so firmly entrenched. At a push I would only pay for uber premium content.

    (Report abuse)

    Mandy de Waal on May 14th, 2008 at 11:04 am

    I’d pay to be able to order lunch online every day. I’d pay for online grocery shopping, book shopping and clothes shopping. I’d pay for Google and Twitter and some blogs. The rest I could live without.

    (Report abuse)

    Samantha Perry on May 14th, 2008 at 1:42 pm

    see, this is complicated.

    coming from a country in which i don’t have to pay for bandwidth, and now living in one in which i’m out R1500 a month for my phone + internet combination, i’m a bit cranky.

    i won’t want to pay for anything, but i shouldn’t have to. paying for things over and above the nominal service fee to connect stifles innovation.

    oh, the country where i was living where i wasn’t paying for bandwidth: SENEGAL.

    [i’m sure you all were thinking something like america or europe. nope. SENEGAL.]

    (Report abuse)

    mundundu on May 14th, 2008 at 11:43 pm

    […] love that Google is free. But if it wasn’t, yes (in answer to Eve Dmochowska’s question) I would pay for Google search and Gmail. In the meantime, I really don’t mind seeing Google […]

    (Report abuse)


    […] love that Google is free. But if it wasn’t, yes (in answer to Eve Dmochowska’s question) I would pay for Google search and Gmail. In the meantime, I really don’t mind seeing Google […]

    (Report abuse)


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    Eve Dmochowska spends her day playing on and with the Internet, and thinks it is a rather fun way to make money.

    In her free time (between 3am and 5 am) she hopes to one day write a book and learn how to cook.

    In the meantime, she has two online launches in the pipeline, and helps others solidify their web strategy.
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