Many of the most popular websites in the world offer a free service, yet are hugely profitable. Free search from Google; free messaging with MXit; free news from Mail & Guardian Online, even free photocopies!
Most people who use them haven't eve...
Views: 56 | No Comments » | posted on Thursday, February 7th, 2008 | Tags: branding, business, internet, online commerce, websites
The idea of authentic co-creation is quite obviously the most important shift that is happening in marketing and strategy today. It is a move away from centralised control of communications and branding to a more decentralised, user-oriented approach...
Views: 52 | No Comments » | posted on Tuesday, November 20th, 2007 | Tags: attention economy, Jimmy Wales, Madonna, marketing, value, Wikipedia
As the amount of new information produced in the world every day escalates, so I find my attention span decreasing in equal and opposite proportion.
As more people in South Africa start publishing their own media online -- on Facebook, blogs, vide...
Views: 41 | No Comments » | posted on Friday, September 21st, 2007 | Tags: advertising, facebook, social networking
Estate Agency has been referred to as a “walled garden“, in other words an industry that is criticized as being based on asynchronous information between the agent and the buyers/sellers. Making money by getting in the way.
Many major online e...
Views: 55 | No Comments » | posted on Tuesday, August 7th, 2007 | Tags: efficiency, estate agents, property, relationships, sales force
