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With the launch of the iPhone 3G in South Africa and witnessing the hype first hand, I was thinking iPhone-only social networks have a serious chance at generating traction internationally and even in our local market.

iPhone owners, like most users of Apple products, are a fairly obsessed, elitist group of people. An iPhone-only social network, if it had the right set of features, would be a huge hit with iPhone users. Sort of an exclusive network for the select users who are privileged enough to own an iPhone.

Vodacom, who has sole distribution rights for the iPhone in South Africa, should have built a social network for iPhone users and pre-installed the application onto all their iPhone stock. So when a new iPhone user fires up his new iPhone 3G for the first time he/she would be one click (touch) away from enabling their account on this exclusive social network. Imagine being able to share photos, music and broadcast your location to all iPhone users in SA.

They did this very well with their ‘Vodafone Live” presence which was installed on all phones sold by Vodacom with huge success. Although, I think Apple only allows their unit in China to open and work on the iPhone behind the covers.

Some international developers have built social applications for the iPhone. Here is a list of iPhone social networks built using the freely available iPhone SDK -

Fon 11 - Fon11 is a social, phone utility that lets you connect with the people you would normally call, SMS, or IM. Using Fon11 you can tell your friends whether or not you are busy, out of town, or dying to meet up. You can share your whereabouts and see who is in your neighborhood.

iPhoneColony — A full social network for the iPhone crowd with all of the usual features and allows you to create communities. You can’t access iPhonecolony unless you are on a iPhone

iRovr — A social network developed specifically for users of the iPhone. Has all the normal bells and whistles … just iPhone sized.




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6 Responses to “iPhone social networks”

One question: What would it have bought them?

(Report abuse)

jerith on September 26th, 2008 at 3:03 pm

Does this mean Blueworld is thinking about doing something like this? Sounds like a good idea to me..

(Report abuse)

Yaarik on September 26th, 2008 at 4:51 pm

@Yaarik - Its not part of our strategy to build niche social networks for other corporates - its just an idea

@Jerith - Do you mean Vodacom? They are pushing mobile hard - mobile advertising and mobile communities - with the iPhone social network they would have both in a targeted high LSM mobile community

(Report abuse)

Charl Norman on September 26th, 2008 at 7:17 pm


I think it is a great idea, and as an iPhone owner it would be cool to post images, etc.

BUT

Other than you and a handful of people I don’t know anyone else with an iPhone, so why on earth would I want to share things with a bunch of perceived elite people I couldn’t care less about???

Don’t you think Facebook, which has an exclusive iPhone interface into their social network is enough? You have an exclusive handset with a unique interface linking you to people regardless of what handset they have - the people you would actually want to share photos with.

(Report abuse)

Dale on October 15th, 2008 at 10:48 am

LOL, nice idea.

Let stuck up people only connect with stuck up people.

I guess there won’t be a Bill Gates user on any of those networks :)

(Report abuse)

The Source on November 7th, 2008 at 6:03 pm

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Charl Norman is the founder of Blue World Communities (BWCOM.co.za), which includes some of South Africas fastest growing and most interesting social media portals including BlueWorld.co.za and ZoopedUp.com.

Blue World Communities has been in the news recently since theyve just been snapped up by Naspers.

Charl is 23 years old, and is gaining a steady reputation as an engaging public speaker. Charl has been featured as a guest lecturer on the UCT Graduate School of Business Nomadic Marketing Course; and is also the author of two highly successful blogs, Carblog.co.za (ranked 6th on Amatomu) and Bandwidthblog.com, which was nominated for best Tech blog at the SA Blog Awards.
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