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Wesley Lynch
As the print publishing industry fades and digital platforms flourish, market consolidation is the order of the day, with creative agencies scrambling to acquire digital skills.
But it is a slippery acquisition target -- the software development ... |
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Views: 71 | No Comments » | posted on Friday, May 20th, 2011 | Tags: advertising, digital campaigns, publishing
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Simon Bestbier
Admit it, as a niche (luxury) brand you probably scoff at social media. What, you wonder, does your brand have to do with some pimply kid on a skateboard messaging his friends?
But you'd be wrong on two counts. A KISSMetrics report reveals that s... |
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Views: 113 | 1 Comment » | posted on Wednesday, May 11th, 2011 | Tags: community, Facebook, marketing, social media
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Andy Hadfield
Reading an extract of Gary Vaynerchuk's new book, The Thank You Economy. You can grab the same extract here. First thoughts, it looks a lot better written than the first. More mature. Excited.
Here's a paragraph:
At its core, social media requi... |
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Views: 267 | No Comments » | posted on Friday, March 11th, 2011 | Tags: customer engagement, customer service, customer support, Gary Vaynerchuk, social, social media, social media for business, thank you economy
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Reader Blog
By Dominique Pienaar
Social networks, blogs and virtual worlds are no longer on the fringe -- they are very real factors that can influence the perception of companies large and small. Customers, partners and competitors are openly and frankly eng... |
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Views: 229 | 3 Comments » | posted on Thursday, February 24th, 2011 | Tags: social media
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Wesley Lynch
Quite often one hears the argument that this or that technology may work wonders elsewhere, "just not in my company or industry". The problem, one hears, is that "we're too boring for Facebook", that "our customers aren't mobile and print their email... |
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Views: 785 | No Comments » | posted on Monday, January 31st, 2011 | Tags: business, e commerce, email, Facebook, internet, social media, software, software development, technology, website
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Wesley Lynch
The functional evolution of social network platforms has allowed the most successful among them (notably Facebook and Twitter) to become channels for integrated customer engagement via the web.
Social both integrates multiple previously separate ch... |
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Views: 224 | 1 Comment » | posted on Monday, January 10th, 2011 | Tags: brand, customer engagement, e commerce, online shopping, social network platforms, social networking, technology, Web Engagement Management, website
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Steve Whitford
And as an avid Facebook user these things really get on my nerves. I think the points should become part of acceptable internet behaviour on social-networking platforms. Listed in no particular order.
1) Avoid attention-seeking posts
I’m real... |
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Views: 1738 | 3 Comments » | posted on Thursday, July 22nd, 2010 | Tags: Facebook, social media, Twitter
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Andy Hadfield
Disclosure: Tim Britz, the brand manager at Clarins who kindly gave me this interview is a personal friend, and is probably on Foursquare because of my incessant hounding. I have no current commercial ties to Clarins South Africa.
Congrats on gett... |
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Views: 844 | 2 Comments » | posted on Friday, July 16th, 2010 | Tags: brand, Clarins, digital, Foursquare, Johannesburg, location, marketing, new media, social media, South Africa
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Andy Hadfield
I had a very strange experience today. It was a warm winter's day, and we had a fire going outside. Glass of wine in hand, I was fiddling around with my iPhone (as one does -- usually to one's wife's discontent) -- specifically a cult favourite app o... |
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Views: 523 | No Comments » | posted on Sunday, June 20th, 2010 | Tags: App Store, Apple, iTunes, mood agent, music, thank you economy
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Yoav Tchelet
Social media is almost as ubiquitous as the cellular phone (if it isn't, it will be soon).
The widespread ease of setting up your business in the social universe and the inherent low cost in doing so, has spawned many attempts both successful and s... |
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Views: 263 | No Comments » | posted on Sunday, May 16th, 2010 | Tags: brand, marketing, network, social media
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