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Wesley Lynch
As the print publishing industry fades and digital platforms flourish, market consolidation is the order of the day, with creative agencies scrambling to acquire digital skills.
But it is a slippery acquisition target -- the software development ... |
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Views: 71 | No Comments » | posted on Friday, May 20th, 2011 | Tags: advertising, digital campaigns, publishing
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Yoav Tchelet
Trying to get your website to perform well? It's not easy to grab the traffic you need in order to turn a profit but it's not impossible either, provided you are using a sound strategy to help you out.
What it's going to take is making sure you ha... |
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Views: 181 | 1 Comment » | posted on Monday, March 21st, 2011 | Tags: link building, search engine optimisation, seo
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Reader Blog
By Benedict Matjiu
After months of worn-out adverts punting soccer deals, owners of companies doing own voice-overs and endless tweets of self-promotion, I find myself asking has "underground" become the new above-the-line?
Noah (CEO of Cell C)... |
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Views: 224 | 2 Comments » | posted on Thursday, February 24th, 2011 | Tags: celebrity marketing, Cell C, endorsement, Eugene Khoza, Kagiso Lediga, Lady Gaga, Trevor Noah
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Reader Blog
By Dominique Pienaar
Social networks, blogs and virtual worlds are no longer on the fringe -- they are very real factors that can influence the perception of companies large and small. Customers, partners and competitors are openly and frankly eng... |
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Views: 229 | 3 Comments » | posted on Thursday, February 24th, 2011 | Tags: social media
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Yoav Tchelet
Conversion rates have long been the determining factor of a website's success -- whether you have a fully fledged e-commerce website, lead generating website or other, your conversion rate (usually) determines the overall return and success you are g... |
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Views: 239 | 1 Comment » | posted on Sunday, February 20th, 2011 | Tags: e commerce, website conversion rates
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Wesley Lynch
Quite often one hears the argument that this or that technology may work wonders elsewhere, "just not in my company or industry". The problem, one hears, is that "we're too boring for Facebook", that "our customers aren't mobile and print their email... |
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Views: 785 | No Comments » | posted on Monday, January 31st, 2011 | Tags: business, e commerce, email, Facebook, internet, social media, software, software development, technology, website
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Wesley Lynch
The functional evolution of social network platforms has allowed the most successful among them (notably Facebook and Twitter) to become channels for integrated customer engagement via the web.
Social both integrates multiple previously separate ch... |
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Views: 224 | 1 Comment » | posted on Monday, January 10th, 2011 | Tags: brand, customer engagement, e commerce, online shopping, social network platforms, social networking, technology, Web Engagement Management, website
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Wesley Lynch
The e-business provider arena has grown into an enormous, complex industry with numerous specialist areas in the last 10 years. And yet providers continue to claim one-stop shop status and fail to carve out clear niches.
As a result many top-flight... |
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Views: 161 | No Comments » | posted on Monday, December 20th, 2010 | Tags: digital strategy, e business, marketing
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Reader Blog
By Wesley Lynch
As the after-effects of the global recession continue to suppress demand, many businesses are discovering the benefits of an online strategy.
A great example is British retailer Marks & Spencer. Hard hit throughout the reces... |
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Views: 331 | 12 Comments » | posted on Tuesday, October 19th, 2010 | Tags: commerce, recession
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