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Pieter Streicher
By now, most companies should have woken up to the fact that if they want to stay in business for any length of time, permission-based marketing is the order of the day. In other words, get permission from customers and potential customers before mar... |
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Views: 217 | No Comments » | posted on Wednesday, January 11th, 2012 | Tags: advertising, Consumer Protection Act, consumers, engagement, mobile marketing, SMS, social media, spam
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Simon Bestbier
SA e-business is on the up and up. MasterCard’s recent survey of online shopping habits shows that 51% of connected South Africans shop online -- 75% of them in the last three months.
With these encouraging findings in mind, businesses know the... |
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Views: 230 | 2 Comments » | posted on Monday, November 28th, 2011 | Tags: e commerce, online commerce
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Mark Bannerman
As brand warriors battle it out on the social media platform for consumer favour, "Like" has shed its identity as a plain old verb in the English dictionary to become a sought-after means of creating a following of potential brand champions ... and b... |
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Views: 146 | No Comments » | posted on Wednesday, November 16th, 2011 | Tags: business intelligence, Facebook, Mark Bannerman, MicroStrategy, social media
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Benedict Matjiu
The year is 2011, advertising, marketing and communications agencies are beside themselves with the array of channels from which to promote and publicise their clients’ products and services. TV, radio, print, Twitter, Facebook, mobile and the list... |
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Views: 243 | No Comments » | posted on Monday, October 3rd, 2011 | Tags: advertising, informal traders, marketing
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Wesley Lynch
Facebook applications are a keen focus area for companies that want to extend their reach.
But what many don't realise, this early on in the development of the social phenomenon, is that it is not just about marketing or publicity. Companies tha... |
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Views: 47 | 1 Comment » | posted on Wednesday, July 20th, 2011 | Tags: companies, e commerce, facebook, marketing, social media
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Simon Bestbier
The digital marketplace offers abundant opportunity for disastrous mistakes. But it is within the power of the website or social page owner to turn those slip-ups around and even benefit from them.
It can happen to you
Making a content error is a... |
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Views: 86 | 3 Comments » | posted on Wednesday, June 15th, 2011 | Tags: customer complaints, customer service, eBucks, human error
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Simon Bestbier
When getting your digital media campaign off to its best possible start:
Choose right
With new online, mobile and social innovations emerging almost every day, digital marketing initiatives must draw on best-of-breed partners for every aspect of th... |
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Views: 115 | No Comments » | posted on Thursday, June 2nd, 2011 | Tags: digital marketing, media campaign, mobile technology, On Digital Media, online innovation, partnership, project management, SEO, social media for business
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Andy Hadfield
BROKEN BRAND PROMISE #1: With claims service so fast, it’ll be as if it never happened.
BROKEN BRAND PROMISE #2: We care about you, and we protect you.
I actually like Outsurance's new set of TV campaigns (see below). They're catchy, witty and ... |
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Views: 521 | 6 Comments » | posted on Monday, May 23rd, 2011 | Tags: claims process, customer engagement, customer relationship, customer service, customer support, insurance, Outsurance, social media for business
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Wesley Lynch
As the print publishing industry fades and digital platforms flourish, market consolidation is the order of the day, with creative agencies scrambling to acquire digital skills.
But it is a slippery acquisition target -- the software development ... |
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Views: 65 | No Comments » | posted on Friday, May 20th, 2011 | Tags: advertising, digital campaigns, publishing
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