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Nokia’s Teach the Technophobe: Eight brave Nokia fans have signed up to help some close friends and family join the messaging generation using the E75. Their technophobes will negotiate various hurdles and challenges. The one who finishes this training to the best of their ability will win their coach the opportunity to trial five E75s for their community.

THE TECHNOPHOBE: Dr Chantal Lourenco — esteemed medical practitioner, budding health economist, wife to geek. While fairly competent with most forms of technology, has been known to glaze over when faced with matching the audio, video and device inputs on the home theatre system. She’s a middle-of-the-road user. Form usually beats function and geek cred is worth squat. A perfect technophobe.

CHALLENGE No 1: Set up an email account on the new Nokia E75 and send a test mail.

Completed! I must say, I personally have mixed feelings about the E75, but it’s proving an instant hit with Chantal. The email functionality is vastly improved and one-click set-up for any email account is a tantalising proposition.

My technophobe set up her Gmail account and was receiving and sending mail in under five minutes. Just a username and password. POP, IMAP and other protocols (which would have elicited a dirty look rather than a quizzical attempt to reconfigure) are completely hidden from the user.

With the E75 slide-out keyboard and landscape tilt, reading and responding to email is a breeze. It even allows you to group by subject — as close as you’ll get to Gmail’s genius of grouping conversations together. You do tend to realise when taking part in a competition like this though … that to the ordinary wife in the street, grouping by conversations is not really important in the grander scheme of things.

Myself on the other hand. Epic fail. My first attempt to set up corporate Outlook failed. I think more because of security certificates on my side (any help to get around this?). My first attempt to set up Gmail failed. The app crashed but evidently completed most of the set-up anyway because mails began streaming in. My second attempt to set up corporate Outlook will be today.

Wife 1 | Geek 0 | Nokia E75 0.5

Email is invasive, let’s get that out the way. But there is a peculiar quality to having your life stream onto your phone. I’ve avoided it up till now but a device like the E75 might just change my mind. Not to say I didn’t try email on my current E71, but the interface you’re provided with to read the mails is so completely inferior to the Gmail for Mobile app, that it never took off.

WOMWorld should have received our test mail. The next challenge awaits. Bring it.

More on the Teach the Technophobe competition on AndyHadfield.com




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Andy Hadfield is a digital native (can’t remember life without the Internet) and is fascinated with the impact it is having on our lives and businesses. An entertaining and compelling personality, Andy speaks with authority and insight about the new shape of life, work and play in the digital world.

Importantly though, he’s not a “techie”! Andy understands the hard realities of business, and delivers pragmatic, realistic lessons from the future, which every business will find valuable. His intensive front-line experience underpins these viewpoints.

He has played in every corner of the digital industry, launching his first startup at age 19 - getALife (gAL) was a social network before the word was even invented. The site was a political and community mouthpiece for South African students between 1997 and 2005 and was covered on every major media platform, including Time Magazine. It also has the dubious honour of being sued by Robert Mugabe.

He then spent the next 7 years honing his strategic skills across a range of industries, including finance, professional services, construction and media. With The Virtual Works, this included building the digital platform that underpins “The Deloitte Way”, a real time strategic assessment, staff engagement and reward programme. He was also involved in creating Africa’s first monetised niche social network (www.designmind.co.za) which drives communication and collaboration across the construction industry.

At First National Bank, Andy helped develop a team to manage digital strategy across the consumer banking segment. This included projects such as corporate crowdsourcing, the bank's first official FaceBook presence, a major overhaul of www.fnb.co.za and a world-class “Amazon-style” online sales system for financial products.

Since 2010, he founded and operates www.OneBigWidget.com, a boutique strategic consultancy and stable of pioneering digital projects. You can find him on www.andyhadfield.com or tweeting his love for cricket, wine and the new style of business on www.twitter.com/andyhadfield.
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