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I’ve been catching up on my RSS feeds lately. A new thing for me. It has actually been a fairly disappointing experience. Well over half my RSS feeds are truncated, forcing you to click through to a site. I tend to browse most of my feeds using Google Reader mobile on the Nokia E71. This is a pain in the ass.

I understand that people need to drive traffic to increase advertising revenue. But are our body of long-tail publishers so desperate to drive traffic that they’re willing to bastardise the cleanest form of information transfer we’ve seen this decade?

A truncated RSS feed is useless to me. I can’t repackage, recredit or reproduce that information in any way. Isn’t that what the protocol is all about?

To make matters worse, when you’re reading RSS through something like Google Reader on the mobile — clicking through to original websites puts your browsing experience in the hands of each different website. Google Reader is clean, simple and quick. Each page is usually no more than 2kb. Push through to an original site and you run into a myriad of problems. Different browsers rendering differently. Google trying to republish your HTML in mobile friendly format and failing. Google switching to German (yikes!). Du bist next page, JA?

It’s a crappy experience. And it all started with a truncated feed.

Your views?




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8 Responses to “Is RSS dead?”

The irony is that I had to click through from Google Reader to read all but the first two lines of your post…

(Report abuse)

Eduard Grebe on February 26th, 2009 at 12:45 pm

AH HA!

That’s because Tech Leader, which is out of my control, truncate their RSS feeds. So, how was the user experience for you? :)

(Report abuse)

Andy Hadfield on February 26th, 2009 at 2:01 pm

I hear your concern and I agree, mainly because I browse a lot on my phone. But when I’m on my notebook, I generally like to go to the original source of a story I find through my reader.

RSS was designed to bring the news to you so that you don’t need to go looking for it. They never specified ALL or SOME of the news though.

There are benefits of visiting original sources such as gaining links to related article, the ability to comment, etc.

(Report abuse)

idale on February 26th, 2009 at 3:15 pm

The best way to solve the “truncated view” and still use Google Reader, is to use Firefox plus the “Better GReader” add-on. It replaces Google Reader’s article summary with a frame containing the actual blog’s web page - but still clean(ish).

Sure it doesn’t solve the mobile Google Reader issue, but it sure makes RSS very usable.

(Report abuse)

Steve Mathew on February 26th, 2009 at 9:57 pm

@Andy I understand the need for online publishers to monetize their sites by driving traffic to view ads. But isn’t it a better solution to inject ads into the RSS feed? I have seen very few sites do this and I wonder why.

(Report abuse)

Eduard Grebe on February 27th, 2009 at 11:39 am

I agree, having to click through to a website from an RSS feed is incredibly annoying from so many different aspects.

Nice article Andy!

(Report abuse)

Chris M on March 16th, 2009 at 4:00 pm

@Eduard - Spot on, it’s simple enough to inject adverts into RSS feeds and although they won’t convert nearly as well as they do on the website, the important thing is that the user will remain loyal and will eventually visit the website :)

(Report abuse)

Chris M on March 16th, 2009 at 4:02 pm

Just a note re advertising. If the Main purpose of truncated feeds is advertising then it is stupid since I use adblock plus in any case.

(Report abuse)

Andre on March 17th, 2009 at 1:19 pm

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Andy Hadfield is a digital native (can’t remember life without the Internet) and is fascinated with the impact it is having on our lives and businesses. An entertaining and compelling personality, Andy speaks with authority and insight about the new shape of life, work and play in the digital world.

Importantly though, he’s not a “techie”! Andy understands the hard realities of business, and delivers pragmatic, realistic lessons from the future, which every business will find valuable. His intensive front-line experience underpins these viewpoints.

He has played in every corner of the digital industry, launching his first startup at age 19 - getALife (gAL) was a social network before the word was even invented. The site was a political and community mouthpiece for South African students between 1997 and 2005 and was covered on every major media platform, including Time Magazine. It also has the dubious honour of being sued by Robert Mugabe.

He then spent the next 7 years honing his strategic skills across a range of industries, including finance, professional services, construction and media. With The Virtual Works, this included building the digital platform that underpins “The Deloitte Way”, a real time strategic assessment, staff engagement and reward programme. He was also involved in creating Africa’s first monetised niche social network (www.designmind.co.za) which drives communication and collaboration across the construction industry.

At First National Bank, Andy helped develop a team to manage digital strategy across the consumer banking segment. This included projects such as corporate crowdsourcing, the bank's first official FaceBook presence, a major overhaul of www.fnb.co.za and a world-class “Amazon-style” online sales system for financial products.

Since 2010, he founded and operates www.OneBigWidget.com, a boutique strategic consultancy and stable of pioneering digital projects. You can find him on www.andyhadfield.com or tweeting his love for cricket, wine and the new style of business on www.twitter.com/andyhadfield.
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