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This is a theory I’m hatching … Would appreciate some feedback. The premise: trying to look forward and predict what will happen in the adoption cycle of social media. It is, of course, only when we look forward, that we can invent truly differentiated and unique ideas.

socialsmall.gif

Its background thinking to this graph goes along the lines of:

1. The “new” web started off great.

2. Then the crowds came.

3. The level of crap increased.

4. Aggregators and networks opening themselves up to search allowed us to cut through the clutter.

5. The level of crap increased.

6. THE FUTURE. The hype cycle ends.

7. THE FUTURE. We figure out how to measure the social conversation.

8. THE FUTURE. True “semantic” web is born.

9. THE FUTURE. Business catches on. Conversation increases.

10. THE FUTURE. Hype cycle starts again.

11. THE FUTURE. The crap is there. We just don’t see it anymore. Content is intelligently tagged. Peer review helps selectively parse content before it even reaches you. Communities become even more dependent on their central personalities to drive the sorting and tagging process.

Sounds possible.




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6 Responses to “Where is the social conversation going?”

Content is intelligently tagged. Peer review helps selectively parse content before it even reaches you

This will be the biggest filter in future when it comes to content, its just such pity the average human being, including some of the folk we revere are complete idiots who really should be stopped from adding to the gene pool.

(Report abuse)

gmk on September 11th, 2008 at 11:17 am

I think that there’ll always be noise. In the future it’ll just be “intelligently tagged” noise :)

Site like Muti have come along to put order to the chaos — to filter content so that you skip straight to the gold — and yet it’s often riddled with meaningless nonsense.

Admittedly “nonsense” is subjective, but that only serves to prove my point. One man’s noise is another man’s reading material for the morning.

(Report abuse)

Neil Garb on September 11th, 2008 at 1:59 pm

@gmk Yip. I bet you they didn’t think of this problem when they dreamt up that “Really Big Idea” - user generated content. But … in the end, nothing changes. When they invented the soapbox, everyone wanted one!

(Report abuse)

Andy Hadfield on September 11th, 2008 at 4:59 pm

Sorry guys - just noticed the image isn’t showing! Will chat to Tech Leader guys immediately…

In the mean time - you can see the graph (kinda the point of the WHOLE article here: http://www.andyhadfield.com/2008/09/just-where-is-social-conversation-going.html

(Report abuse)

Andy Hadfield on September 11th, 2008 at 5:01 pm

I think Neil G is hitting it on the head. One man’s this is always another man’s that.

Web 2.0 is supposed to be inclusive and thus all points of view are equally valid. We will have to find content and like-minded people that we agree with on some issue as a conversation starter and explore our divergence from there.

If we’re lucky this might be the technology that finaly forces us to own up to our own immense subjectivity, or am I just dreaming again?

(Report abuse)

Neil Lowe on September 17th, 2008 at 12:04 pm

@neil lowe - spot on. If web2 is implemented correctly, and truly takes advantage of the “cloud community” - you’ll get an automatic grouping of people to relevant content.

If not implemented properly - the content gems get lost in the noise…

(Report abuse)

Andy Hadfield on September 18th, 2008 at 6:37 pm

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Andy Hadfield is a digital native (can’t remember life without the Internet) and is fascinated with the impact it is having on our lives and businesses. An entertaining and compelling personality, Andy speaks with authority and insight about the new shape of life, work and play in the digital world.

Importantly though, he’s not a “techie”! Andy understands the hard realities of business, and delivers pragmatic, realistic lessons from the future, which every business will find valuable. His intensive front-line experience underpins these viewpoints.

He has played in every corner of the digital industry, launching his first startup at age 19 - getALife (gAL) was a social network before the word was even invented. The site was a political and community mouthpiece for South African students between 1997 and 2005 and was covered on every major media platform, including Time Magazine. It also has the dubious honour of being sued by Robert Mugabe.

He then spent the next 7 years honing his strategic skills across a range of industries, including finance, professional services, construction and media. With The Virtual Works, this included building the digital platform that underpins “The Deloitte Way”, a real time strategic assessment, staff engagement and reward programme. He was also involved in creating Africa’s first monetised niche social network (www.designmind.co.za) which drives communication and collaboration across the construction industry.

At First National Bank, Andy helped develop a team to manage digital strategy across the consumer banking segment. This included projects such as corporate crowdsourcing, the bank's first official FaceBook presence, a major overhaul of www.fnb.co.za and a world-class “Amazon-style” online sales system for financial products.

Since 2010, he founded and operates www.OneBigWidget.com, a boutique strategic consultancy and stable of pioneering digital projects. You can find him on www.andyhadfield.com or tweeting his love for cricket, wine and the new style of business on www.twitter.com/andyhadfield.
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