« Blog Home
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

A person with ubuntu is open and available to others, affirming of others, does not feel threatened that others are able and good, for he or she has a proper self-assurance that comes from knowing that he or she belongs in a greater whole and is diminished when others are humiliated or diminished, when others are tortured or oppressed.” - Archbishop Desmond Tutu

Ubuntu. A word that describes not only one of South Africa’s greatest technology gifts to the world, but also the sense and spirit which binds every African at their core. Add crime, xenophobia, tough economical conditions and a cultural mishmash second to none — it still won’t cover our underlying sense of community. Our connection to each other born of a journey through hard times, and a light at the end of the tunnel.

We feel it in the good times, the sports victories and the political successes. We feel it in the bad times, the political differences and the growing pains of an immature democracy. It is inextricably present in everything we do.

Connecting people is not just a link in SQL. And thus, it falls upon our generation, the passionately digital, to take up the mantle and further the cause of ubuntu. In our online playgrounds and our real life concrete and tar worlds. Connecting our community in more ways than a friendly poke from afar ever could.

Who are we (these online patriots that have been tasked with carrying the word at the speed of pings and packets)? As the digitally privileged few, we exist in a different world — and must be careful to acknowledge it as such. It is a world where truth blurs with opinion, and information moves at the speed of light. It is a world where the world is listening. While seemingly disconnected from the rest of South Africa — there are lessons that can be learnt from both sides of this equation. Look deeper, and you’ll find that community transcends technology — yet co-exists perfectly.

The connected community that is South Africa
Every community has a few prerequisites: people, a sense of purpose and a sense of ownership. Put those three ingredients together, and technology or no technology, you have the means to join people and achieve great things.

The first world tends to make the mistake these days of thinking true communities must have an online or high-tech component in order to be successful. Instant Messaging. Video conferencing. Data aggregation. Email campaigns. MySpace. Activist groups. Charities. Politicians. It’s a CNN view of the world that isn’t always applicable in Africa.

Community is so much more than that. It’s a tribute to our innovate or die spirit that we’ve managed to use community models to achieve what we have. With or without high-tech.

Go see the effects of community in South Africa’s anti-retroviral programme — micro segments of health workers and rural populations banding together for a greater cause. Measured centrally, implemented locally. In this community, technology is a prayer and a warm hug. A needle. A test. A life-saving drug.

Shining lights in Short Message Services
Walk further along the population road, stop, and take a look at the remarkable effect SMS is having on this nation. Did you know South Africa is not only a global player in the mobile space, but a global leader? We are inventing technologies that are pushing the boundaries of what’s possible on a cellphone, and have a mobile telecommunications penetration second to none in the developing world. Every household in this country, from tin shacks to leafy mansions, has access to a cellphone. Every household in this country has access to SMS — and uses it.

In the United States, SMS never took off. They missed it. Instant messaging and direct dialing were just cheaper. But look at the things we have managed to achieve with such a simple, wide-reaching technology. Twitter, take a back seat, we’ve had the 143 character model for years.

Primedia’s CrimeLine is a good example. Managed and promoted by 702 Radio and Highveld Stereo 94.7FM up in Johannesburg, it is a province wide network of crime tip-offs by SMS. Anonymous and cheap, it has led to the arrests of thousands of criminals.

CrimeLine is the TwitterStream the South African Police Force subscribes to. A flow of information that lifts itself above the lunch-meat, status update nonsense that pollutes Twitter, and deals directly with one society member’s care for another. This is a virtual community in itself. A community that is now connected to its future, feels a sense of ownership about its own safety – and is now able to do something about it.

Connecting a developing world to an always-on world…
Now, if such successes are possible using the simplest of technologies, imagine what is possible if we turn our minds towards spreading the ideal of “community South Africa”. While online technology might not reach every corner of the country – it does have a unique advantage. It’s fast, global – and everyone’s listening.

In fact, if nothing else prickles at the emotional receptors in your patriotic heart, embrace the speed and power of our medium. As bloggers, or even just as part of the web readership, we sit on a platform that can tell stories at the speed of light, reaching more people, more frequently. Sites like SA Rocks and SA Good News lead the charge.

This is our task. We have the power to tell the good stories. And we have the obligation to shout out when something’s going wrong. Citizen journalism, the right of every man and woman with a pen, paper or internet connection to comment and publish their thoughts and their whims is a powerful ideal. While some might say it runs the danger of creating too much opinion and lowering the quality of information, there is another way to look at it.

It creates a massive information community. A connected group that rates, reviews and shares their content. A community with the power to talk, to shout from the plastic casings of every server in the world. To tell a story of a South Africa that’s growing up. A South Africa that believes connecting with each other, across language, racial and political borders is the only way to grow.

A South Africa that can.

“A traveller through a country would stop at a village and he didn’t have to ask for food or for water. Once he stops, the people give him food, entertain him. That is one aspect of Ubuntu but it will have various aspects. Ubuntu does not mean that people should not address themselves. The question therefore is: Are you going to do so in order to enable the community around you be able to improve?”- Nelson Mandela

Copyright Andy Hadfield 2008. Licensed under a Creative Commons Attribution Non-commercial No-derivatives 2.5 ZA license.

- - - - - -

This post is a chapter of the SA Blook: A Piece of Significance, an online book written by a diverse group of writers with strong views of our country and the reality we find ourselves living in. The other chapters in the Blook are here:

Introduction
1. The new South Africa - is it real?
2. Is SA rich or poor?
3. What the world thinks of South Africa and what our global opportunities are
4. The importance of each individual’s contribution collectively
5. SA Inc and the business of doing business in SA
6. The beauty and grandeur that surrounds us
7. The importance of technology in SA’s global emergence
8. Building brand South Africa
9. Making the most of SA’s creative talents and abilities
10. Innovate for a better South Africa
11. The role of the younger generation in SA, and what we need to do to support them
12. Connecting South Africa - Communities that transcend technology
13. We are African - the role of collaboration in South Africa’s growth




Related Posts

3 Responses to “Connecting South Africa: Communities that transcend technology”

[[In the United States, SMS never took off. They missed it. Instant messaging and direct dialing were just cheaper. ]]

unlimited local calls. in a country with UNLIMITED LOCAL CALLS, sms is just never going to be #1. compared UNLIMITED LOCAL CALLS to HIGHEST TELECOMS COSTS IN THE WORLD on a PPP level, and would still be at the top of the absolute league table if the rand hadn’t fallen 30% over the past 2 years. [south africa is now number 2 or 3, depending on whose numbers you use.]

telecommunications cost TOO MUCH here. TOO BLOODY MUCH. you can dress it up, dance around it, mention connectivity until you’re blue in the face, but the fact remains…. IT COSTS TOO MUCH.

(Report abuse)

mundundu on June 11th, 2008 at 7:11 am

A tough gap to bridge in a third world country. You’ve hit on something incredibly important here Andy, something which only those well-versed in the opportunities provided by technology, like you, can really see.

Let’s hope that we see more people seeing the possibilities and making it happen, whether through starting companies, investing/funding, creating structures or whatever works.

(Report abuse)

Darren on June 11th, 2008 at 4:11 pm

darren, i hear the same thing when i’m at telkom. usually when i’m in a telkom shop, i turn on my american accent, just to see what lies they will tell me.

when i switch to the accent which i grew up speaking and call them out, point by point, on their lies. [they are really scared of me on adderley street. shame.]

it’s tough to be well-versed in tech when it costs so much to have a landline in your house, much less dsl. [and we won’t begin to get into the wireless internet services.]

this government is doing everything it can to EXACERBATE the digital divide, not diminish it.

in some west african countries, the internet cafe penetration in the slums is greater than even that of cape town cbd [and cheaper, too.], with free or low-cost classes on web-page creation, research and coding.

people working as techs in europe or the usa who are originally from those areas either go “back home” on their annual leave to set up such classes, or they pay someone from a tech company in the city to do it. it’s great to see.

here… i see little such investment; i think that in 4 years in south africa, i’ve only been in 2 internet cafes run by south africans. [both of which were in port elizabeth, which has greater rich/poor divide than almost anyplace i’ve been in latin america.

what is necessary is old boys who made good to go back and give a hand up, but you really don’t see it happening here. and it’s really sad.

(Report abuse)

mundundu on June 11th, 2008 at 7:52 pm

Leave a Reply

All comments must be approved by our editors, click here to read the editorial guidelines for comments. Please allow some time for our editors to approve your comment after posting.

Send me the Thought Leader daily newsletter

profile
Andy Hadfield is a digital native (can’t remember life without the Internet) and is fascinated with the impact it is having on our lives and businesses. An entertaining and compelling personality, Andy speaks with authority and insight about the new shape of life, work and play in the digital world.

Importantly though, he’s not a “techie”! Andy understands the hard realities of business, and delivers pragmatic, realistic lessons from the future, which every business will find valuable. His intensive front-line experience underpins these viewpoints.

He has played in every corner of the digital industry, launching his first startup at age 19 - getALife (gAL) was a social network before the word was even invented. The site was a political and community mouthpiece for South African students between 1997 and 2005 and was covered on every major media platform, including Time Magazine. It also has the dubious honour of being sued by Robert Mugabe.

He then spent the next 7 years honing his strategic skills across a range of industries, including finance, professional services, construction and media. With The Virtual Works, this included building the digital platform that underpins “The Deloitte Way”, a real time strategic assessment, staff engagement and reward programme. He was also involved in creating Africa’s first monetised niche social network (www.designmind.co.za) which drives communication and collaboration across the construction industry.

At First National Bank, Andy helped develop a team to manage digital strategy across the consumer banking segment. This included projects such as corporate crowdsourcing, the bank's first official FaceBook presence, a major overhaul of www.fnb.co.za and a world-class “Amazon-style” online sales system for financial products.

Since 2010, he founded and operates www.OneBigWidget.com, a boutique strategic consultancy and stable of pioneering digital projects. You can find him on www.andyhadfield.com or tweeting his love for cricket, wine and the new style of business on www.twitter.com/andyhadfield.
Technorati RSS
Andy's links
AndyHadfield.com
Home of a Digital Native
Real Time Wine
140 character wine reviews for the digital generation.
more posts
The greatest trick Steve Jobs ever pulled was getting us to use his phone as the benchmark for all phones. They make a good benchmark of course: best ...
You're going to hear a lot of talk about "ecosystems" as Windows Phone 7 (Microsoft's new SmartPhone Operating System) starts to gain momentum. An eco...
Ok, I'll admit it. I'm biased against the current crop of Nokia smartphones. I just think they're crap -- and maybe that's because I'm a "power user" ...
BROKEN BRAND PROMISE #1: With claims service so fast, it’ll be as if it never happened. BROKEN BRAND PROMISE #2: We care about you, and we protect ...
Reading an extract of Gary Vaynerchuk's new book, The Thank You Economy. You can grab the same extract here. First thoughts, it looks a lot better wri...
latest activity
Blog Statistics
Total reads 33414
Total comments 183
Andy's tags
advertisement
All material copyright of the author, or the Mail & Guardian, unless otherwise specified
Author Login
Afrigator