Comments on: Freakonomics local style: Part one http://www.techleader.co.za/adrianhewlett/2008/06/10/freakonomics-local-style-part-1/ Thu, 17 May 2012 12:45:22 +0000 http://wordpress.org/?v=2.2 By: nomad-one http://www.techleader.co.za/adrianhewlett/2008/06/10/freakonomics-local-style-part-1/#comment-24504 nomad-one Thu, 26 Jun 2008 12:11:18 +0000 http://www.techleader.co.za/adrianhewlett/2008/06/10/freakonomics-local-style-part-1/#comment-24504 Not understanding the market is definitely one of the problems, as well as not understanding the medium and it's potential. I think though the comparison is not equal based on the fact that though the market might have a similar size to the examples quoted, their spending power may differ drastically. Secondly, and I'm sorry to blame it on Bandwidth, we are very behind in terms of the uptake of more advanced web usage due to bandwidth issues as well. Some things people are doing with ease and speed in other parts of the world would work out a little more expensive here. I lived in cairo recently, and was amazed that more people in much lower income brackets are using the web for general things like ordering takeaways even. They have free dialup and very low cost adsl which makes a big difference for the small business who wants to leverage these technologies to add value to their business. Not understanding the market is definitely one of the problems, as well as not understanding the medium and it’s potential.

I think though the comparison is not equal based on the fact that though the market might have a similar size to the examples quoted, their spending power may differ drastically.

Secondly, and I’m sorry to blame it on Bandwidth, we are very behind in terms of the uptake of more advanced web usage due to bandwidth issues as well. Some things people are doing with ease and speed in other parts of the world would work out a little more expensive here.

I lived in cairo recently, and was amazed that more people in much lower income brackets are using the web for general things like ordering takeaways even. They have free dialup and very low cost adsl which makes a big difference for the small business who wants to leverage these technologies to add value to their business.

(Report abuse)

]]> By: Olivier Ongotha http://www.techleader.co.za/adrianhewlett/2008/06/10/freakonomics-local-style-part-1/#comment-24462 Olivier Ongotha Sat, 21 Jun 2008 14:31:04 +0000 http://www.techleader.co.za/adrianhewlett/2008/06/10/freakonomics-local-style-part-1/#comment-24462 you're right here in Senegal, we encounter the same objections from marketing professionals. Yet marketing & online advertising, can learn more about its prospects to initiate discussion with them and retain them at lower cost. from there everything becomes possible, win a new customer is often a lengthy process & costly, while knowing perfectly the expectations of its customers can increase its "share of customer" without limit! the Internet is the perfect tool to reach many people and then discuss with each of them in a personalized way! But I think we're on the right path, in fact the number of connected on the continent is increasing, we will arrive soon at inflection point that the switch uses, and will show the need and reliability of industry online. :-) you’re right here in Senegal, we encounter the same objections from marketing professionals. Yet marketing & online advertising, can learn more about its prospects to initiate discussion with them and retain them at lower cost. from there everything becomes possible, win a new customer is often a lengthy process & costly, while knowing perfectly the expectations of its customers can increase its “share of customer” without limit! the Internet is the perfect tool to reach many people and then discuss with each of them in a personalized way!
But I think we’re on the right path, in fact the number of connected on the continent is increasing, we will arrive soon at inflection point that the switch uses, and will show the need and reliability of industry online. :-)

(Report abuse)

]]> By: Greg Mason http://www.techleader.co.za/adrianhewlett/2008/06/10/freakonomics-local-style-part-1/#comment-24315 Greg Mason Wed, 11 Jun 2008 08:19:52 +0000 http://www.techleader.co.za/adrianhewlett/2008/06/10/freakonomics-local-style-part-1/#comment-24315 I completely agree. I think there is a strong case of "ignorance is bliss" and I feel the SA online market is an untapped potential. I feel the starting point to answer to these questions is to first ensure we have a internationally competitive and affordable internet service in our country. I completely agree. I think there is a strong case of “ignorance is bliss” and I feel the SA online market is an untapped potential. I feel the starting point to answer to these questions is to first ensure we have a internationally competitive and affordable internet service in our country.

(Report abuse)

]]> By: Katherine http://www.techleader.co.za/adrianhewlett/2008/06/10/freakonomics-local-style-part-1/#comment-24314 Katherine Wed, 11 Jun 2008 08:18:49 +0000 http://www.techleader.co.za/adrianhewlett/2008/06/10/freakonomics-local-style-part-1/#comment-24314 Well put Adrian! The sooner our marketers realise that online is not only highly effective but also minimises spend wastage, the sooner we can grow our local industry and compete with the international market Well put Adrian! The sooner our marketers realise that online is not only highly effective but also minimises spend wastage, the sooner we can grow our local industry and compete with the international market

(Report abuse)

]]>